Animal Caretakers Impact Fund

Animal Caretakers Impact Fund came to Third Sun at the very start — no brand, no site, just a mission. As a newly formed 501(c)(3) focused on supporting the humans behind animal welfare in Utah, they needed everything built from the ground up: an identity that could earn trust with funders and nonprofit partners alike, and a website that made their grant program immediately clear and actionable.

We developed the full brand from scratch — palette, typography, custom icons, and overall visual language. The color story leans into soft lavender and green, warm enough to feel approachable without straying into cute territory, which matters for an organization making the case that caring for caretakers leads to better outcomes for animals. Organic shapes and illustrated icons carry that warmth through the layout, while the structure stays clean and professional enough to hold up in front of first-time visitors who are still forming an impression of the organization.

On the content side, we worked with the ACIF team to translate their mission into copy that was specific and scannable — helping them define and name their three funding pillars in a way that makes the site easy to navigate and easy to act on. The result is a launch site that does its job: establish legitimacy, communicate focus, and get the right people to apply.