Big Heart Healing

We originally partnered with Dr. Paul Thielking years ago on his brand and website, so when he was ready to evolve Big Heart Healing for this next chapter, he came back to us to help shape that vision. Our shared goal was to keep the calm, contemplative core of the brand while refreshing the visuals and content to feel more current, heartfelt, and aligned with his integrated healing work.

In this latest iteration, we warmed up the brand with a richer, more inviting color palette and subtle shifts in typography and layout, all while preserving the feeling of spaciousness and ease. The site now more clearly highlights Big Heart Healing’s integrated approach, rooted in ancient Zen wisdom and modern healing practices, and guides visitors into clear pathways to sign up for workshops and Zoom events. Messaging on the homepage centers the idea that “you are already whole,” and the design supports that with gentle, reassuring visuals and plenty of breathing room.

Throughout the refresh, we focused on making sure the digital experience reflects Dr. Thielking’s unique presence as a psychiatrist, Zen priest, and psychedelic pioneer. The result is a warmer, more colorful expression of the brand that still feels calm and grounded—a natural evolution of the original work we created together, and a site that can grow with Big Heart Healing into its next season.