WasteLess Solutions
- Website: Visit
- Services Provided: Web Design, Graphics & Illustration, Copywriting
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Narrative:
Building on our 2019 Design for Good Community Grant project, we've given WasteLess Solutions' digital presence a fresh and flavorful update that perfectly complements their growing impact in Utah's food rescue landscape. Their mission of connecting surplus food with communities in need deserves a website that was as engaging as it was functional.
Our refresh embraces a playful, pun-forward approach to serious statistics – because who says fighting food waste can't be fun? From "berry impressive" numbers to having a "pizza their heart," the copy brings personality to their impressive achievements: over 2.3 million pounds of food saved and 1.9 million meals served. These statistics are now presented in a visually dynamic way that helps visitors digest the tremendous impact of their work.
The reimagined site maintains its intuitive pathways for their three key audiences – food donors, rescuers, and recipients – while adding fresh illustrations and a warmer, more inviting color palette. We've streamlined the volunteer engagement process and created clear calls-to-action that make it easier than ever to join their food rescue revolution.
We are proud to help WasteLess tell their story in a way that's as fresh as the food they rescue. Their updated digital presence proves that tackling serious issues like food insecurity and waste reduction can be both effective and engaging. We look forward to working with them for years to come and enjoying their fun and tasty yearly event — The Second Chance Dance. Check out their site and sign up for their newsletter for info on next year's event!