Utah Arts Festival 2024

The Utah Arts Festival is one of largest multi-disciplinary festivals in the country. The team of coordinators who manage everything from stage builds to scheduling performers and coming up with amazing hands-on activities for kids are really good at what they do.

For 2024, Third Sun stepped into the role of Marketing Director for the Festival which means we've added just a few tasks to our usual spring workload:  managing social media, PR, media buys, graphic design, signage, etc. Weaving these elements together with the already robust website build is a monumental task but one we feel energized and inspired to do.

To tie things together, we wanted something that describes what we feel about the Festival, and thus came "The Great Utah Get-Together" emphasizes that art is often best shared with each other, in a crowd moving with the performers or having moments to meet and understand an artist’s drive and talent. It taps into the energy that drives people to be outside, to dance, to appreciate art of all kinds, and to do this with each other. As we see it, the Festival IS a great get-together — of people, genres, ideas, talents, and perspectives — as demonstrated by its artistic programming where there is a little something for everyone. It’s one of the few Utah events that brings together all ages, all backgrounds, all identities, and even all political persuasions in the simple pursuit of being part of something larger than yourself.

With this in mind, Third Sun created all of the printed materials, staff t-shirts, signage, and all other tangible items for the festival. We love UAF's bright colors and fun shapes and it was so satisfying to see our work all over Washington Square!

Developing a comprehensive and user-friendly app was another big focus for the festival this year. Featuring a scavenger hunt, a useful calendar of events, alerts, and even coupons, the app elevated the festival experience.  

Over the last 19 years, sponsoring this event has allowed Third Sun to cultivate wonderful relationships with hundreds of artists, performers, and many new friends. We are incredibly grateful to be a part of this annual gathering and the crew who makes it all possible.