Tenderloin Park Network

This is our second project with the Tenderloin Community Benefit District (TLCBD) in San Francisco this year. We love the the hard work they do to support residents in creating a safe and supportive neighborhood. Check out the Youth Services Directory that we designed for them earlier this year and learn more about how they are working to effect change among transitional aged youth in their community.

TLCBD came to us to create branding for the Tenderloin Park Network which connects the neighborhood’s parks and open spaces into a linked set of assets that support and uplift each other while providing connection, joy, and play. We worked with them to create colorful, vibrant branding that reflects the bright personality of the community, drawing inspiration from unique elements in the neighborhood and the programs hosted at the parks.

Park-specific calendars are central to the website, color-coded to indicate their park location. Here a few of the programs that TLCBD is doing to help draw people into these spaces:

• Tai chi
• Music in the park
• Free book library
• COVID testing
• Community Fitness

And so much more! Check out the site and make sure to visit one of the parks next time you're in San Francisco!