Pragmatists for Clean Air

Web Design
Graphic Design
Pragmatists for Clean Air

An effort from the team at the Giv Group, Pragmatists for Clean Air is an initiative that began as a quest to build a better building without adding to Utah’s air quality problem. To help spread their mission they needed a name, branding, and a website to share with developers, media, and the public. We worked closely with them through the entire process — from the naming through the site launch to ensure that their vision and goals were achieved. 

PFCA Logo RGB color blacktext

Our designer Delaney created their branding with nods to not only our mountains and a spark of electricity, but also used the blue of a clear, inversion-free sky. We wanted to do something a little different on this project to show that a simple website about policy can still be fun, so Delaney made illustrations that our developer Troy worked to animate into a charming and welcoming scene — complete with birds that interact with your cursor! 

We can't wait to see how this initiative will grow in the future — we look forward to blue skies and clean air.