Pragmatists for Clean Air

An effort from the team at the Giv Group, Pragmatists for Clean Air is an initiative that began as a quest to build a better building without adding to Utah’s air quality problem. To help spread their mission they needed a name, branding, and a website to share with developers, media, and the public. We worked closely with them through the entire process — from the naming through the site launch to ensure that their vision and goals were achieved.

The naming process entailed reviewing existing organizations doing similar work while also keeping in mind the unique vantage that Giv had along with the unique opportunity to influence others through how they build. Although we presented more than 25 alternatives, the Giv Group ultimately team landed back on the name they had come up with internally, but felt that the process had solidified their decision to move forward with it.

Our designer Delaney created their branding with nods to not only our mountains and a spark of electricity, but also used the blue of a clear, inversion-free sky. We wanted to do something a little different on this project to show that a simple website about policy can still be fun, so Delaney made illustrations that could be animated into a charming and welcoming scene — complete with birds that interact with your cursor!