Utah Firefighter Cancer Initiative

The Utah Firefighter Cancer Initiative focuses on addressing a critical health challenge within the firefighting community, where 75% of line-of-duty deaths are caused by cancer rather than active-fire incidents. The new website serves as both a hub for educating firefighters on cancer risks and prevention through research and statistics, and facilitates cancer screenings for hundreds of firefighters annually across the state. The tone of the website creates an emotional connection and fosters trust within the community.

Key goals of the redesign include providing fire department chiefs with resources to prioritize high-risk individuals, honoring donors and partner organizations, and dispelling misconceptions such as fear of diagnosis affecting firefighters' careers. Functionally, the website will feature calls to action, such as “Schedule Your Screening” and “Learn About Prevention,” to drive engagement, while maintaining a tone that is supportive, research-backed, and community-oriented. The design incorporates emotionally resonant imagery and thoughtful visuals to foster a meaningful connection with users, ensuring their message is delivered both powerfully and compassionately.