Bicycle Collective

Web Design
Content Strategy
Bicycle Collective

How do you build four websites into one and help an organization build membership? Giving the Bicycle Collective a new website to represent their organization along with their various shop locations posed a design and site architecture challenge. To create user-friendly cues, we assigned a color to each shop location to make the shop pages feel distinct but still flow seamlessly with the rest of the website. The visual details prompt users to get involved and join the Collective.

Bicycle Collective homepage 2

The backend part of the project included setting up the Bicycle Collective with CiviCRM, a constituent relationship management (CRM) database platform that serves the needs of nonprofits. The CRM is fully integrated into the new website to easily track volunteer involvement, memberships, and class enrollment. All in all, the Bicycle Collective is geared up to move its vital programs forward.