Amplify Utah

Amplify Utah is a new organization focused on media literacy and journalistic storytelling by and about under-represented groups, beginning with an initial project to elevate student work (from Salt Lake Community College) to the professional journalism level (The Salt Lake Tribune). They came to us to create compelling branding, key messaging, supporting graphics, and a web platform for this bold new concept.

We knew this project needed to visually represent storytelling as well as evoke diverse viewpoints, so after the initial word-bubble inspired logo, we went to work designing scenes — a cityscape, mountains, and rural environment — with some fun movement on the website. 

To help Amplify Utah get the word out, we designed additional assets for social and other use. It’s been exciting to see stories go up on The Salt Lake Tribune featuring the work of young and aspiring journalists expanding the reach and depth of this important storytelling.