Will Work for Art
The goal for the SLAC website then and now is to deliver information about the season’s plays and 1) sell tickets and 2) get more subscribers. In 2015 Salt Lake Acting Company celebrated its 45th anniversary. They asked us to give them a fresh new online look, so we developed a set of customized slides for the entire 2015–16 season, giving the site both a bold introduction as well as a cohesive style. We added callouts below the main slider to clearly promote key areas: the current season, tickets, support/donations and, of course, “Saturday’s Voyeur.” The Box Office info — a pivotal piece of info — got a stylized flyout menu for quick access along with a flyout menu with visual links to the plays.
Ensuring User Ease
While the homepage got plenty of attention, the biggest refinements may have come on the subpages that are much cleaner and easier to navigate now than ever before. Links to ticket purchasing and donations are clear and omnipresent. We also intentionally narrowed the margins and retooled the play subpages for easier management for the staff and more visual ease for playgoers.
Another Level of Creative Work
For the 2016-2017 season, we were honored to be asked to design the original artwork for the plays and season program. These designs have to work in a variety of formats — horizontal and vertical, web and print ads, social media and on-site posters — so we developed imagery that could be manipulated for various purposes.
After reading each of the season’s plays and consulting with SLAC’s team, we settled on a simple, bold style. We opted to pull out just one or two key elements from each play on the posters and limited the number of typefaces to keep the series cohesive. When we needed a little extra illustration help (the puppet from “Hand to God” and Moroni from “Saturday's Voyeur”), we turned to talented illustrator Blain Hefner.
A Partnership We Love
Third Sun has been lucky to work with a variety of the arts organizations in Salt Lake City, and we love being part of the creative energy at Salt Lake Acting Company that celebrates diversity of thought through their sensitive and artful productions.
We absolutely love working with everyone at Third Sun. The staff . . . always responds in a timely manner and are very thorough and helpful in training our team to maintain and update the site. When they suggested that they could design the graphics for our plays . . . of course we said yes, and our season brochure was the most impressive ever.
Cynthia Fleming, Executive Artistic Director
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