CASE STUDY: Machine Utah

Web Design
Content Strategy
Graphic Design

Reshaping a
modern workforce

Machining has become an increasingly high-tech and well-paying career, but getting that message to a younger workforce has been a challenge for the industry. The Northern Utah Chapter of the National Tooling and Machining Assocation (NUNTMA) retained us to launch a comprehensive marketing campaign that included developing all the creative materials for online and social media, print collateral, and billboard and transit advertising.

The result: a measurable and successful ongoing campaign. Our goal was to garner 300 applications to fill around 30 apprenticeship positions. The campaign has producted more than 850 applicants to date.