At Third Sun, we're big believers that a logo alone doesn't make a brand—no matter how pretty it might be. A truly effective brand identity is more like a well-designed ecosystem where all the pieces play nicely together to tell your story. When clients partner with us, we're not just making nice visuals; we're building a framework that helps them connect with their communities while tackling real-world goals.
A Refined Approach to Financial Branding
When Retirement Planning Associates came to us for a rebrand, their goal was clear: create an identity that communicated their financial expertise while feeling approachable but refined. We started by developing a modern Gordian knot symbol as the centerpiece, representing the firm's ability to untangle complex problems with elegant solutions.
The visual system we crafted balances a sophisticated navy and gold color scheme with clean, uncluttered design. We carefully selected imagery that conveyed both expertise and warmth, featuring refined lifestyle photography alongside professional team portraits. We also developed custom business cards, letterhead, folders, and presentation materials that maintain the brand's refined aesthetic while feeling inviting rather than intimidating. The cohesive system ensures that whether a client is visiting their website, receiving a letter, or reviewing a financial proposal, they experience RPA as refined, serene, and confidently luxurious—the perfect guide for those seeking financial prosperity.
Blending Craft and Compassion: A Brand for Hobbled Dog
The founders of Hobbled Dog Cidery had a truly unique story to tell—their craft cider inspired by the blind and three-legged rescue dogs that are part of their family. Our challenge was to translate this heartwarming narrative into a comprehensive brand identity and digital experience.
We started by developing a visual language centered around custom illustrations of apples and the cidery's canine mascots. This visual duality allowed us to strike the perfect balance between sophisticated craft beverage vibes and the brand's playful, rescue-inspired personality. The website invites visitors in with an engaging hero section featuring animated apples, then uses thoughtful interactions and copy to guide them through Hobbled Dog's cider-making process.
But the brand experience extends far beyond the digital realm. We also crafted custom packaging designs that bring the brand's story to life on store shelves and in the bottle. The end result is an authentic, approachable identity that feels unmistakably Hobbled Dog, creating an immersive experience for craft cider enthusiasts and rescued pet lovers alike.
Your Brand's Secret Weapon
The beauty of a comprehensive brand identity system is that it makes everyday decisions easier. When your nonprofit or small business has clear guidelines for everything from color usage to messaging tone, you don't have to reinvent the wheel with each new campaign or social post. It's like having a trusted friend who reminds you who you are and helps you share that with the world consistently. Whether you're just starting out or ready for a refresh, investing in a complete brand identity system isn't just about looking professional—it's about creating a foundation that helps you connect more authentically with the people you serve. And honestly, that's pretty fun to help create.
Beyond just good looks, a well-crafted brand identity is a game-changing strategic asset. By developing a comprehensive system spanning visual, verbal, and experiential elements, we help you forge powerful connections with your audience and give your business the competitive edge it needs. At Third Sun, our proven process covers everything from logo design to packaging, websites to printed collateral—creating custom solutions that truly reflect your unique personality. So if you're ready to elevate your brand, let's chat about how we can help you make an impact.