Designed for a New Season

September 12, 2018 Written by Michael Yount

This is our third season designing the posters and programs for Salt Lake Acting Company. It’s a creative challenge to convey the mood and tone of each play while maintaining a level of stylistic cohesion among the wildly divergent series. Our process involves discussions with the artistic team at SLAC, reading each play, and finally figuring out how to narrow two or more hours of performance into a single image.

SLAC posters

There’s a period every season where doubt creeps in and we’re sure the task is either impossible, or our work won’t meet our standards, or SLAC’s, the playwrights’ or the audience’s. But it’s that stress and fretting that usually yields our best work.

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