Case Study: Mission vs. Movies

August 31, 2015 Written by Third Sun

The functions of a website for the average, commercial, super-mega cinema is easy: what’s playing and when. For a nonprofit organization like Salt Lake Film Society, there’s no denying visitors want film listings, but the organization simultaneously has to promote membership, events and education.

Not an easy task, but after a number of sketches and web scouring, we found a solution.

We borrowed ideas from some leading sports and news sites to make it easy for SLFS to promote its mission and events with slides and a sidebar, while providing ticketing and listing info in the form of a ticker-like bar across the top.

Just below, we opted for a card layout for the "Now Playing" section. Knowing viewers may want browse, we added a synopsis, schedule, and trailer — all viewable without leaving the homepage. We also integrated the site with SLFS's ticketing system.

Perhaps the most critical element was the mobile view. It’s vital for every site these days, but in particular for a movie site. When was the last time you didn't use your phone for showtimes? After some testing and refining, we were able to seamlessly adapt the site for intuitive mobile viewing.