Modernizing a Brand
Engaging in a full rebranding project for an existing organization can be daunting. Sacred cows often abound with organizations that have as much longevity and stature as the University Press of Colorado. But our client wanted a new look that could take them (hopefully) into the future and honor their reputation for quality and thoughtful publications. Knowing there were many places where the old logo would continue to live as long as books live, we set out to create a mark that would have continuity with a contemporary touch. Alluding to the Flatirons that are the backdrop to their home in Boulder, the new logo feels modern and hopefully more timeless to serve the various uses across digital, social, and print platforms.
Designing for Readers & Staff
The website for the University Press of Colorado has to allow our client to feature recent publications while maintaining searchability for all publications by series, authors, and subjects. We spent some time working on how this data would feed into the website, including special attention to the subtemplate for the books. This provided the staff with easy ways to manage descriptions, tags, and third-party links to their e-commerce portal.
A Website Companion for Teaching
Delivering information online to teachers spread over a state the size of Colorado has advantages. Printing and distributing can be expensive, and sometimes resources can change over time. With appropriate access to Discover Colorado, teachers can endlessly return to the website for additional references and resources for teaching the materials. Also, the electronic version can be amended to offer the most recent and up-to-date information as additional materials and activities become available.
A Book Elevated for Readability
Publishing Hayden’s Landscapes Revisited online — to ensure readability on any kind of device — was a great challenge for us. Focusing on how an online user consumes written content, we reviewed the principles of digital newspaper and magazine layout paying special attention to typography choices and spacing. Observing successful online models such as The New York Times and Wired Magazine, we intentionally designed a reader-friendly online environment that would mix well with the interesting images and maps available for the book.
Clients as Partners
Our work with University Press of Colorado exemplifies what we hope our client relationships can always be. We enjoy hearing from them with inquiries about how we might go about solving a particular problem for them. And in turn, the University Press team is always quick to forward feedback — fortunately of the positive sort — to our team, and we welcome every challenge they want to throw at us.
Third Sun helped us reconfigure the site ... [and] also helped us to rebrand at the same time, giving us a fresh, modern look. We were so happy with the result that we’ve used them for additional website projects. They do great work with a personal touch, something not easy to find with many web design firms these days.
Darrin Pratt, Director
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